Summer loving gets off to a fabulous start with the SA Fashion Week Designer Pop-Up Shop going live in Sandton City’s Fountain Court from 30 August to 2 September 2012.

 

Now in its third year, this annual event offers fashion lovers the opportunity to get first dibs on the limited edition collections of more than fifty top local fashion and accessory designers, all in one convenient spot.

 

A daily runway show and the opportunity to meet and mingle with your favourite South African designer will add even more sparkle to this shopping experience.

 

Edgars is pushing chic local fashion to the forefront as SA Fashion Week’s official retail partner and by maximising initiatives such as The SA Fashion Week Designer Capsule Collection at selected Edgars stores.

 

The result is ideal - provide local designers the opportunity to grow their brands and expand their businesses, while providing consumers with local, high-quality and on-trend fashions. Fashion followers and the average consumer alike can look out for designs by the likes of legends such as Colleen Eitzen, Lunar, Clive Rundle, Fundudzi and Black Coffee until Winter 2014. 

 

When asked what the Edgars customer can expect in-store designer Clive Rundle said, “High-end, exquisitely made clothing. We also do clothing for bigger women, so a gorgeous jacket for a skinny girl will also be available in sizes over 40.” Edgars is passionate about the bright future of South African fashion designers and aims to assist these fashionista's in developing successful careers, all the while satisfying consumer needs. 

 

The SA Fashion Week Designer Capsule Collection not only gives South African designers a platform to reach the average consumer in the retail space but also offers the Edgars customer access to the latest ready-to-wear collections by South African designers.