Textile producer RSWM opens marketing office in Kanpur

29 Aug '12

2 min read

Aiming to increase its share in the technical textiles, sewing threads, tent and canvass market in North India, RSWM Limited, a part of the Rs.5,500 crore LNJ Bhilwara Group, has recently opened a yarn marketing office in Kanpur, a company official said.

"The new regional yarn marketing office will serve customers in Kanpur and nearby weaving centres like Gorakhpur, Tanda, Khalilabad, Banaras and Bhadoi," said J. C. Laddha, Chief Executive-Yarn Business.

The company's footprint in Kanpur follows the opening of similar regional offices in Indore in Madhya Pradesh and Ichalkaranji in Maharashtra.

While RSWM was already selling yarns in the Kanpur region, the new marketing office was aimed at boosting its interface with consumers for offering speciality products and weaving their feedback into product innovation and the supply chain, Laddha said.

The company also organised a yarn show at the new office to display the entire product range of RSWM along with fabric samples. Customers were explained various end uses of yarns, an official said.

Laddha said that RSWM produced 10,000 tonnes yarn every month out of which 6,000 tonnes were sold in the domestic market and 4,000 tonnes were exported.

The company has eight manufacturing locations in Rajasthan with an installed capacity of 400,000 spindles. It produces grey as well as dyed yarn and also produces speciality yarns for technical fabrics, sewing threads, carpets and tants.

M. L. Jhunjhunwala, Head-Domestic Yarn Marketing, said that rural spending in India was increasing and consumers were looking for new products.

RSWM posted a turnover of Rs.2,000 crore in2011-12 out of which Rs.700 crore came from exports, an official said.

Besides yarn, RSWM also produces 12 million meters suitings which is sold under Mayur Brand and also produces 15 million meters denim fabrics.

The company recently commissioned a state-of-the-art 52,000 spindles plant at Kharigram in Rajasthan.

Besides textiles, LNJ Bhilwara Group has interest in graphite electrodes, hydel and wind power generation.

RSWM Limited, the flagship Company of the LNJ Bhilwara Group, is one of the largest textile manufacturers in the country, primarily producing synthetic, blended, mélange, cotton & specialty yarn, fabric and denim.

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