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American Express announces MBFW access to card members

04
Sep '12
American Express announced a line-up of fashion experiences exclusively for its style-savvy Cardmembers to gain insider Mercedes-Benz Fashion Week (MBFW) access to the American Express Skybox at Lincoln Center, MADE at MILK Studios and this season’s Cardmember-Only Show with Rachel Zoe.  As a proud partner and supporter of the industry, American Express is committed to help support and drive business while creating unique access and unforgettable experiences for Cardmembers.

“At American Express, we want to become an indispensable and trusted partner within the fashion industry, for consumers, merchants and designers,” said Deborah Curtis, vice president, Entertainment Marketing & Sponsorships, American Express. “We know how much our Cardmembers love fashion and we are constantly looking at ways to serve this passion by connecting them to inspirational fashion moments and creating unforgettable experiences.”

Rachel Zoe: Cardmember-Only Fashion Show

American Express is proud to present a Spring 2013 runway show featuring an influential force in fashion, Rachel Zoe, exclusively for American Express Cardmembers on Thursday, September 13th at 6:30PM at Lincoln Center. Zoe expanded her fashion empire in 2011, with the launch of her fashion line and is now a constant fixture at retailers across the country. A recent inductee into the Council of Fashion Designers of America, Zoe will present her first runway show at Mercedes-Benz Fashion Week.

"I am so honored by the opportunity to work with such an established global brand and to provide the American Express Cardmembers with an exclusive fashion show of my Spring 2013 collection - it's going to be an incredibly fun and fashionable evening” says Rachel Zoe.

The memorable evening, featuring pre-show cocktails, conversation with Zoe and the unveiling of a new season of designs will provide an unforgettable night of fashion. Tickets are available at www.AmericanExpress.com/entertainment.

Garance Doré Style: American Express’s Instagram Towers

This season, American Express will bring some of the best in fashion imagery and inspiration to the lobby at Mercedes-Benz Fashion Week through the lens of fashion photographer, illustrator and author Garance Doré. American Express will feature street-style photography from Dore in a stunning lobby display at Mercedes-Benz Fashion Week, along with curated images from fashion enthusiasts around the country submitted via Instagram using #AmexFashion.


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