Thailand’s first integrated consumer retail promotion campaign “COTTON USA Bear Ambassador” generated 61.8 million consumer impressions in Thailand, Cotton Council International (CCI) said.
Thailand's first integrated consumer retail promotion campaign “COTTON USA Bear Ambassador” generated 61.8 million consumer impressions in Thailand, #
The campaign, aimed at promoting US cotton in Thailand and raising the Thai consumers’ awareness about COTTON USA Mark, featured 27 cotton USA licensees.
Thailand's first integrated consumer retail promotion campaign “COTTON USA Bear Ambassador” generated 61.8 million consumer impressions in Thailand, #
Over 4,500 COTTON USA bears were showcased at about 2,270 sale points in leading departmental outlets in Thailand, under the theme, “Hug Me If You Care”.
Thailand's first integrated consumer retail promotion campaign “COTTON USA Bear Ambassador” generated 61.8 million consumer impressions in Thailand, #
16 Thai mills along with 27 COTTON USA licensees sponsored the teddy bears made of 100 percent cotton.
Thailand's first integrated consumer retail promotion campaign “COTTON USA Bear Ambassador” generated 61.8 million consumer impressions in Thailand, #
A “COTTON USA Bear Ambassador” television advertisement was also aired, to persuade more and more people to visit retail outlets to have a look at the COTTON USA bears. The advertisement drew 2.7 million Thai women in the age group of 20-39 years to have a look at these bears.
Thailand's first integrated consumer retail promotion campaign “COTTON USA Bear Ambassador” generated 61.8 million consumer impressions in Thailand, #
Meanwhile, the COTTON USA Facebook page created by CCI, while initiating the promotion in April, has been viewed over 45,500 times in last four months and has about 8,650 fans.
Thailand's first integrated consumer retail promotion campaign “COTTON USA Bear Ambassador” generated 61.8 million consumer impressions in Thailand, #
Also, there were two COTTON USA bear art installations to enlighten people on US cotton and enhanced visibility of COTTON USA bears.
Thailand's first integrated consumer retail promotion campaign “COTTON USA Bear Ambassador” generated 61.8 million consumer impressions in Thailand, #
The COTTON USA licenses that participated in the campaign accepted that the campaign raised the visibility for the COTTON USA Mark and enlightened Thai consumers about the softness of US cotton and about the meaning of the Mark.
Thailand's first integrated consumer retail promotion campaign “COTTON USA Bear Ambassador” generated 61.8 million consumer impressions in Thailand, #
Fibre2fashion News Desk - India
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