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'Huafu' collection launched at Sino-Italian Fashion Summit

12
Sep '12
China's prominent fashion brand NE·TIGER was exclusively invited to launch its Haute Couture "Huafu" collection at the Sino-Italian Fashion Summit 2012, held on the evening of September 7, 2012, in the Sala Tepolo of Palace Clerici, Milan's historic and fabled landmark.

The nearly 200 chief executives and representatives from across China and Italy's fashion and luxury industries who participated in the launch event were all deeply impressed by NE·TIGER's splendid designs that masterly captured the essence of China's 5,000 years of civilization.

NE·TIGER chairman and founder Zhang Zhifeng, in his evocative and stirring pre-launch speech, asked all participants to use the congenial atmosphere of the forum as an opportunity to exchange ideas.

The speech, titled "From China, To the World ", opened with a short video about Chinese silk, reminding all attendees of the indisputable fact that China is influencing world fashion with its strong buying power and, just as importantly, that most luxury items the world over can trace their roots back to China.

Luxury goods - Chinese silk, porcelain, ceramics, silver, gold and jade, as well as its tea - have been part and parcel of Chinese civilization since ancient times. These items have conquered the world, and gone further than their counterparts in western countries in terms of cultural connotation, artistic attainment and craftsmanship.

China's luxury brands, richly imbued with the country's cultural traditions, are now making their way around the world and aggressively differentiating themselves from the major Western fashion brands, with NE·TIGER leading the change.

Having taken on the mission of "reviving China's luxury civilization and building up Chinese luxury brand", NE·TIGER, the self-appointed heir, defender and guardian of Chinese apparel culture, is thinking and acting independently, especially in the creation of one of the world's top brands.

Rooted in five thousand years of Chinese culture and as an advocate of the design concept of "Integrate Antiquity to the Present, Converge Chinese and Western", NE·TIGER has brought together sufficient assets and amassed the influence necessary to match the pace of century-old European brands.

During its development, NE·TIGER has not only pioneered the revolutionary design concept behind their line of "Huafu" dresses, but also incorporated traditional Chinese techniques including the 4,000-year-old silk tapestry, the 3,000-year-old embroidery and 1,580-year-old Yun brocade processes into the uniquely stylized clothing line, giving people today an opportunity to see and even be proud wearers of rare handmade clothes which, just yesterday, were on the verge of extinction.

At the same time, the designer continuously promotes Chinese traditional arts including paper cutting, knotting and hand painting. In recent years, Chinese luxury fashion leader NE·TIGER is becoming more widely recognized both in and outside of its home market, while its Huafu collections are featured at cultural events and on fashion runways worldwide.

NE•TIGER


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