Home / Knowledge / News / Textiles / 'Embroidery on fabric is like icing on cake' – Tai Sang
'Embroidery on fabric is like icing on cake' – Tai Sang
29
Sep '12
New machine orders from the biggest market for embroidered machines in India – Surat is witnessing a painful slowdown. However one Chinese embroidery machine producer which provides tailor-made solutions is hopeful of beating the slowdown.

China headquartered and located in Zhejiang Province- Tai Sang Enterprises Ltd is an embroidery machine producer which provides tailor-made solutions to its customers. India is the biggest market for Tai Sang after China. It has sold around 8000 embroidered machines in the last seven years in the Indian market, with rest of the world accounting for 3,000 machines.

Speaking exclusively to fibre2fashion, CEO of Tai Sang – Mr Tashan says, Embroidery is like icing on the cake. The more & better the icing, the more the cake looks attractive & is more expensive. Once one style is out in the market than people start playing with the threads & the fashion designers have their own creative game.

“But, when the creativity dies-off, which is when we step in. Fashion quotients are changing very fast, which forces Tai Sang to be creative. Hence our tag line – ‘Redefining Embroidery’. We come up with new technology or concept based on the requirements of our customers, although we do not have a dedicated R&D department”.

Revealing the various types of machines Tai Sang Makes, he informs, “We produce machines for all segments of the value-chain. ‘Fusion’ is a purely competitive & quality product is for job-workers, ‘Vista’ is for factory owners who introduce their own products and ‘Excellence’ is for exporters & fashion designers. We have also recently launched Platinum, which has not yet been introduced in the Indian market”.

He adds, “Apart from this we also have value-added machines like – embroidery/flat machines, single, double, dual, sandwich sequin embroidery machines, cording and tapping embroidery machines, flat, sequin cording + tapping mix embroidery machines and many others”.

China, India, Pakistan, Bangladesh, Sri Lanka, Egypt and Turkey in the order are the biggest embroidered fabric producers in the world. However, he is of the opinion that, the sector has begun to flourish in Vietnam and Cambodia.

“The Vietnamese sector is not receiving support from government or banks & Cambodia still has old embroidery machines transferred from countries which have set up plants in the Cambodia and buying of new machines is in very low numbers. Turkey is relocating its embroidery operations to Egypt, however they are not shifting the machineries”, he explains

Tai Sang exports its embroidery machines to various countries like South Korea, Vietnam, Cambodia, Bangladesh, Sri Lanka, India, Pakistan, Kuwait, Dubai, Syria, Turkey, Egypt, Peru, Chile, Brazil, Mexico, Thailand, Indonesia, Kenya, Canada, USA & a few countries in African continent.


Must ReadView All

Nigeria's ABP scheme targets 1 lakh cotton farmers in 2019

Textiles | On 21st Mar 2019

Nigeria's ABP scheme targets 1 lakh cotton farmers in 2019

The Central Bank of Nigeria’s (CBN) Anchor Borrowers Programme (ABP)...

Pic: CorePower Yoga

Apparel/Garments | On 21st Mar 2019

TSG Consumer Partners takes over CorePower Yoga

TSG Consumer Partners, a leading private equity firm focused...

Pic: Showcase USA

Apparel/Garments | On 21st Mar 2019

Showcase USA store helps in cross-border e-commerce sales

Leveraging the backbone of ABC Depot Logistics, the exclusive 3PL and ...

Interviews View All

Top executives, Fabric manufacturers

Top executives
Fabric manufacturers

Domestic manufacturers would get an edge over imported products

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Neel Sawhney, One Friday

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Lucilla Booyzen,

Lucilla Booyzen

South African Fashion Week (SAFW) is a B2B marketing platform for fashion, ...

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Madhu Sudhan Bhageria,

Madhu Sudhan Bhageria

Incorporated in August 1990, Filatex India Ltd manufactures manmade...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Ian Russell, Pireta

Ian Russell
Pireta

UK-based Pireta has developed a unique free-form process to add durable,...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search