'Embroidery on fabric is like icing on cake' – Tai Sang

China headquartered and located in Zhejiang Province- Tai Sang Enterprises Ltd is an embroidery machine producer which provides tailor-made solutions to its customers. India is the biggest market for Tai Sang after China. It has sold around 8000 embroidered machines in the last seven years in the Indian market, with rest of the world accounting for 3,000 machines.

Speaking exclusively to fibre2fashion, CEO of Tai Sang – Mr Tashan says, “Embroidery is like icing on the cake. The more & better the icing, the more the cake looks attractive & is more expensive. Once one style is out in the market than people start playing with the threads & the fashion designers have their own creative game.

“But, when the creativity dies-off, which is when we step in. Fashion quotients are changing very fast, which forces Tai Sang to be creative. Hence our tag line – ‘Redefining Embroidery’. We come up with new technology or concept based on the requirements of our customers, although we do not have a dedicated R&D department”.

Revealing the various types of machines Tai Sang Makes, he informs, “We produce machines for all segments of the value-chain. ‘Fusion’ is a purely competitive & quality product is for job-workers, ‘Vista’ is for factory owners who introduce their own products and ‘Excellence’ is for exporters & fashion designers. We have also recently launched Platinum, which has not yet been introduced in the Indian market”.

He adds, “Apart from this we also have value-added machines like – embroidery/flat machines, single, double, dual, sandwich sequin embroidery machines, cording and tapping embroidery machines, flat, sequin cording + tapping mix embroidery machines and many others”.

China, India, Pakistan, Bangladesh, Sri Lanka, Egypt and Turkey in the order are the biggest embroidered fabric producers in the world. However, he is of the opinion that, the sector has begun to flourish in Vietnam and Cambodia.

“The Vietnamese sector is not receiving support from government or banks & Cambodia still has old embroidery machines transferred from countries which have set up plants in the Cambodia and buying of new machines is in very low numbers. Turkey is relocating its embroidery operations to Egypt, however they are not shifting the machineries”, he explains

Tai Sang exports its embroidery machines to various countries like South Korea, Vietnam, Cambodia, Bangladesh, Sri Lanka, India, Pakistan, Kuwait, Dubai, Syria, Turkey, Egypt, Peru, Chile, Brazil, Mexico, Thailand, Indonesia, Kenya, Canada, USA & a few countries in African continent.