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Ethical Fashion Show creates platform for ecofashion
17
Dec '12
The Ethical Fashion Show Berlin is celebrating its third season from 15 to 17 January 2013 in connection with Berlin Fashion Week. Under the direction of Messe Frankfurt, 70 international labels will present their sustainable 2013/14 autumn/winter collections to the trade public at Ewerk.

Together with the GREENshowroom, the trade fair has established itself as a trend-setting platform for ecofashion in Berlin. While the GREENshowroom will cover the entire spectrum of the high-end fashion segment in the Adlon Kempinski Hotel, the Ethical Fashion Show Berlin will showcase a mix of street and casual wear labels at the Ewerk venue. Boasting a total of 97 brands, both events have grown substantially.

"The GREENshowroom and the Ethical Fashion Show Berlin have a very clear profile and they feature important issues for the textile industry. In January the spotlight will be on sustainable footwear, upcycling and denim," says Olaf Schmidt, Vice President of Textiles & Textile Technologies at Messe Frankfurt.

Renowned brands including Studio Jux and Elementum will take part in the Ethical Fashion Show Berlin next January, and the green trade fair will also be able to show many newcomers, such as Aikyou, Stormie Poodle and Milde. The event organisers are particularly pleased that the Lanius label will be presenting its eco-wool product innovation at the Ethical Fashion Show Berlin for the first time. Ecowool has been developed based on years of experience and expertise in the green fashion segment. Lanius uses the fine Merino wool from organic livestock farming to create puristic feminine basics.

A giant step in the right direction: Sustainable footwear at the Ethical Fashion Show Berlin

This season, the Ethical Fashion Show Berlin will focus on sustainable footwear production; despite rising awareness for sustainable consumption, many consumers are still reaching for cheap shoes with a short lifespan. Socially and ecologically dubious approaches are not only associated with the leather tanning and dyeing processes using toxic chemicals which have a very negative impact on people and the environment in the manufacturing countries, they often can also be traced right back to how livestock is farmed.

Renowned exhibitors – such as John W. Shoes, Caboclo and Grand Step Shoes, as well as new brands including Austria's Boombuz or Sweden's Kavat, who will be exhibiting at the Ethical Fashion Show Berlin for the first time – have taken an important step. Their shoes are sustainable in every respect, starting with fair working conditions and fair wages at the manufacturing facilities in Europe to using environmentally friendly materials, such as chrome-free, vegetable-tanned leather, all the way through vegan shoes made of ecologically degradable, compostable synthetics. The high-quality workmanship that goes into these labels' shoes complements the standard of quality that lasts far longer than the next season.


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