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DuPont to sell Sorona fabrics online at fastextile.com

25 May '05

4 min read

the exceptional softness and fluid drape of fabrics made with soronaare ideal for lingerie and intimate apparel. sportswear and activewear are enhanced by the comfort-stretch offered by sorona. no longer do designers and manufacturers have to choose one attribute over another. sorona allows designers, brands and retailers to take fabric and garment designs to new heights and to differentiate them from those of competitors.

the sorona business team has implemented the new fast marketing option for more than 20 dupont sorona partner mills that manufacture and market fabrics made with sorona. many of the sorona licensees and their mill customers now featured on fast are located in the asia pacific region.

with the catalog of fabrics made with sorona now available online through fast, buyers and designers can significantly reduce cycle times and travel costs. now, instead of attending traditional trade shows and mill visits, they can register online at http://www.fastextile.com and search mill databases by fiber brand, fabric type, construction, geography and other parameters, requesting swatches of fabric made with sorona around-the-clock directly from mills and at no cost.

"fast provides the most effective, measurable return on marketing for fiber, dye and fabric producers, enabling them to gain a response rate of 11 percent from leads generated as opposed to the three or four percent response rate of traditional marketing efforts," said mitraditional marketing efforts," said mike keating, freeborders partner and fast general manager. "buyers and designers at key apparel brands expedite sourcing using fast because for the first time they're able to communicate in real-time with mills that manufacture fabrics such as those made with sorona. this marks a significant improvement for the entire apparel industry supply chain."

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