The FDF is pleased to welcome such a prestigious brand and major asset to this event that, for four days and nights, will transform McGill College Avenue into a mecca of beauty, design, music and shopping for over 550,000 festival-goers.
“For the 13th edition, we have brought together various movers and shakers from all horizons," said Chantal Durivage, Co President of Groupe Sensation Mode, the group behind the festival.
"With Maybelline as our new beauty partner, internationally renowned artist Jean-Charles de Castelbajac as honorary chair, Geneviève Borne as our spokesperson, the participation of over 60 artists and designers, and hundreds of clothing lines, the FDF 2013 promises to make a huge splash.”
The FDF has become an exceptional gathering that brings together an astonishing number of concepts. Over 50 runway shows and presentations will take place throughout the event including: fashion, music, inspiring collections, colourful collectives, special events, playful and original designs… all in a festive downtown ambiance that is very unique in North America.
The FDF promises to be a dazzling event thanks in part to the multidisciplinary stamp put on it by the legendary Jean-Charles de Castelbajac, who will host a number of extraordinary activities, including Fantômes, a fabulous artistic performance – part runway show and part performance – featuring models and dancers wearing eye-catching caftans performing to live music from Parisian DJ Mr Nô and his VJ Florian. Also on the program from the French creator, is the exhibition Main gauche, a book signing session for Des anges dans la ville, an urban art performance and the Cool heure et happy culture conference.
Other ground-breaking events from five complementary worlds include the following:
-The incredible High Heel Race, as entertaining as it is acrobatic, during which some 50 participants perched on shoes of dizzying heights will perform extraordinary feats of balance to raise money for the non-profit organization Le Chaînon. Let’s not forget that the first edition was won by... a man!
-For the first time this year, a vintage fashion show to mark Le Chaînon’s 80th birthday will take place. A number of stars involved with Le Chaînon will strut around in – fittingly – used clothes in support of the organization.
-The FDF will host an unusual runway show called Mutations, a first production for FDF spokesperson Geneviève Borne.
-Another first: the À la Grace Kelly runway show, presented by Casino de Montréal. Ten finalists will wear their finest attire inspired by the legendary American actress as part of the McCord Museum’s Facebook competition.
-The Highlight on MFW F/W 13 runway show, presented in collaboration with Clin d’œil magazine, will also bring together a number of celebrities.
-Equally fascinating, the Diverse Body Image runway show will showcase models with a variety of body types.
-D.Y.D.H. Productions will give an overview of the Quebec fashion scene and host a colourful runway show to pay tribute to gay, lesbian and transgender diversity.
-Also back this year is 5 bloggers, 5 looks, a show in which five Montreal bloggers will each present a selection that reflects their individuality, character and style.
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