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Spinexpo New York sees 10% increase in visitors

05 Aug '13
5 min read

Buyers were definitely looking for novelties, and this was the main factor for the exhibiting companies’ success or lack of success. The mood in the US is good, so buyers are not interested by basics but looking for innovation and research, products with added value.

Information on products before the show is also an important reason for visitors to chose who they visit: most visitors allow only one day in the exhibition.  Preparing ahead of time is a must to succeed in the US market, and this is the reason why SPINEXPO works at gathering the maximum information on the exhibitors’ products before the show: those who provide this type of information are the most successful in attracting buyers.

Visitors had a positive reaction to exhibitors who displayed an outstanding quality of developed yarns, and to the growing sophistication of some of the exhibitors’ presentations. “The quality seems much better than in the past, with more cashmere and Merino being shown,” commented a knitwear designer from Ralph Lauren.

Pat Tunsky, Creative Director at Doneger Creative Services, remarked, “What I liked was the mix of spinners and knitwear manufacturers, and the diversity of products from Asia as well as from the West.”

“Fine cashmeres and Merino wools, cashmere blends, and chunky but light weight yarns with a vintage look were most sought-after, reported the spinners.

"Blends with kid mohair and baby alpaca were beautifully on-trend, such as those offered in combination with cashmere at Ningbo Consinee, or the brushed luxury fibre yarns at Manifattura Igea. However, many US buyers preferred cleaner looks, according to the exhibitors. “We can’t supply enough mohair. It is our top seller, but not in the US,” remarked Jacky Chien of Best Shan International.

At Hongye Cashmere Co. Ltd, a vertical supplier of greasy cashmere and spinner of cashmere and sophisticated cashmere blends, Kevin Feng expressed his satisfaction with the exhibition. “I’m very happy with the results. I’ve seen many customers here and they are decent customers, big companies, and good labels. They love our qualities.”

The quality of the visitors reflects the very strong vision for SPINEXPO: the exhibition does not target a large visitors’ attendance but selected brands able to generate suitable quantities at a correct price.  The New York show is meant to be a platform to meet the majority of the best US brands.  The exhibitors’ success in entering the market depends on the quality of the products and the efforts brought to their collections.  Time is no longer in offering the same collection over and over again.  Innovation is the key to success.

The 22nd edition of SPINEXPO Shanghai is planned for September 3 – 5 at the Shanghai World Expo Exposition and Convention Center, with space already at a premium. Last year’s September show featured some 200 exhibitors and over 11,000 visitors, and many of the spinners who showed in New York are planning to offer additional new developments there.

“Expect surprises,” advised Tony Yan, Director at the Hualian division of GTIG Hubo, who exhibits both the spinning and knitwear divisions.

SPINEXPO New York

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