Home / Knowledge / News / Textiles / Fashion development is key to industry growth - AFI
Fashion development is key to industry growth - AFI
05
Aug '13
African Fashion International (AFI), owners and managers of the three Mercedes-Benz Fashion Weeks in South Africa, continues with their support of developing young design talent.

“Sustainability of the clothing and manufacturing sector in South Africa will need an infusion of local fashion talent that brings diversity and authenticity to the global fashion landscape,” says AFI Executive Chairperson, Dr Precious Moloi-Motsepe.

“Africa cannot compete with companies in the East, as they are able to produce large volumes at low cost. Where we can compete is in high value added products. We are blessed with a talent pool that can add value in design aesthetic and unique hand finish. The development of young fashion designers is vital to creating a sustainable and commercially viable industry.”

Through its development programs, AFI Fastrack and AFI Next Generation, AFI is hard at work continuing to mentor and grow the designers in these programs and is proud of the progress and achievements of these young designers. In the 2013 AFI Fastrack program, winners are in the middle of their mentorships, as organised by AFI.

Hugo Flear, known for his unique and strong use of digital prints that he designed himself, has been placed with Gabi Rosenwerth of Rosenwerth designs. Eleni Labrou, who created a collection using digital prints which she hand-painted, is learning the ropes of retail with local luxury retailer Felicity Spies, owner of EGALITY. Long-term mentoring and development enthusiast, Jenny le Roux (designer for Habits) is currently working with Alexa Liss, whose collection “Faces of Water” impressed the local fashion community.

As the final part of their prize, the three emerging designers will begin working on a final capsule collection which will be shown at MBFW Africa in October/November.

Bella Cebekhulu, AFI New Business Development Manager and head of the development programs says, “This year we saw a heightened level of talent and innovation. The capsule ranges will be testimony to the designers’ development throughout the year – each designer needs to maintain a strong level of creativity, while ensuring commercial relevance and quality.”

Kyle Boshoff, AFI Communications Officer, explains that the three winning designers are testament to the innovation in design coming out strongly in the work of younger designers. “All three designers have pushed the limits of their creativity, playing with silhouette and textiles. They really represent AFI’s theme for 2013, which is ‘Fashion, Art and Design’.” The work of the three designers will be featured in the campaign for MBFWCT 2013.


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 23rd Oct 2021

FDRA urges US govt to remove tariffs causing kids' shoe price spikes

The Footwear Distributors and Retailers of America (FDRA) has sent...

Pic: Sorbis / Shutterstock.com

Fashion | On 23rd Oct 2021

Calvin Klein & Louis Vuitton top 2 trustworthy brands for US customers

Calvin Klein, an iconic American brand that has existed since 1968,...

Pic: Breuninger

E-commerce | On 23rd Oct 2021

Fashion retailer Breuninger to launch e-commerce portal in Poland

After Austria (2017) and Switzerland (2019), fashion company...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Quality & affordability to affect market acceptability of new fibres

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry with brand ethos

India-EU Summit, Representatives

India-EU Summit
Representatives

India-EU FTA will provide EU with better access to a huge & rapidly...

Rishav Bajoria & Subham Sengupta,

Rishav Bajoria & Subham Sengupta

Launched in October 2020, the Gumti app could not have come at a more...

Klaus Bergmann,

Klaus Bergmann

German company Erbatech GmbH develops, designs and manufactures high end...

Shyam Gupta,

Shyam Gupta

Established by <b>Shyam Gupta</b> in 1978, Gargee Designer's (GD) offers...

Shaan Sethi, Jaanuu

Shaan Sethi
Jaanuu

Jaanuu, a vertically integrated e-commerce company, has reimagined the...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

<b>Ruma Devi i</b>s a jet-setting promoter of artisans who has empowered...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search