Home / Knowledge / News / Textiles / Wayfair acquires home textiles retailer Dwellstudio
Wayfair acquires home textiles retailer Dwellstudio
06
Aug '13
Wayfair.com, the largest online retailer of home furnishings and decor, announced it has acquired DwellStudio, a lifestyle retailer known for groundbreaking design and impeccable quality in modern home furnishings with expertise in upholstery, case goods, furniture and textiles for baby, kids and home. T

he acquisition further strengthens Wayfair.com's leadership position in home retail by adding a popular lifestyle brand with core competencies in original design and product development. The deal will accelerate Wayfair.com's launch of proprietary product lines and lifestyle brands in 2013 while addressing new market segments.

Under the Wayfair.com umbrella, DwellStudio will operate as a standalone brand joining Joss & Main and AllModern.com to satisfy increasing demand for unique shopping experiences in the home furnishings space.

Wayfair.com's core strengths in selection, service, internet technologies and logistics will drive the rapid growth of DwellStudio. At the same time, Wayfair.com will have access to DwellStudio's world-class product design team for the development of original product lines and new lifestyle brands.

"DwellStudio has built a following of devoted customers who enthusiastically identify with a certain lifestyle and modern design aesthetic," noted Niraj Shah, CEO and co-founder of Wayfair.com. "We look forward to expanding the DwellStudio brand through our world class e-commerce capabilities while staying true to DwellStudio's strategy of developing and delivering trend-setting products of exceptional quality to a growing customer base through a large number of partners."

"We are thrilled because Wayfair.com is truly transforming the way people shop for home goods and furniture through innovative e-commerce solutions, extraordinary customer service and state of the art logistics. They have the best backend in the business," noted Christiane Lemieux, CEO, founder and creative director of DwellStudio.  "Our design, merchant and product development teams are so excited to help fuel Wayfair.com's move into new market segments and additional proprietary product categories. At the same time, we want our customers to know that we remain dedicated to building the DwellStudio brand with a continued commitment to beautiful original design and impeccable construction. It's the perfect marriage of style and substance."

"DwellStudio is an ideal addition to Wayfair.com's portfolio of brands – joining Joss & Main, AllModern.com and Wayfair.com to meet market demand for distinctive modern design in bedding, furnishings and decor, with a special emphasis on products for baby and children," added John Mulliken, Wayfair.com's SVP of strategic initiatives. "The acquisition is a logical step on Wayfair.com's path to becoming the dominant retailer in home. We will enable DwellStudio to scale itscore business at a much greater pace while staying true to its design DNA and commitment to the highest quality products for home."

DwellStudio


Interviews View All

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Headhonchos, Indian textile value chain

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Karan Toshniwal, Orange O Tec

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Paolo Toricella,

Paolo Toricella

Electronics for Imaging (EFI) is a global technology company, based in...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Atul Mittal,

Atul Mittal

Established in 1997, Pratibha Syntex produces over 60 million pieces of...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search