Home / Knowledge / News / Textiles / Wayfair acquires home textiles retailer Dwellstudio
Wayfair acquires home textiles retailer Dwellstudio
06
Aug '13
Wayfair.com, the largest online retailer of home furnishings and decor, announced it has acquired DwellStudio, a lifestyle retailer known for groundbreaking design and impeccable quality in modern home furnishings with expertise in upholstery, case goods, furniture and textiles for baby, kids and home. T

he acquisition further strengthens Wayfair.com's leadership position in home retail by adding a popular lifestyle brand with core competencies in original design and product development. The deal will accelerate Wayfair.com's launch of proprietary product lines and lifestyle brands in 2013 while addressing new market segments.

Under the Wayfair.com umbrella, DwellStudio will operate as a standalone brand joining Joss & Main and AllModern.com to satisfy increasing demand for unique shopping experiences in the home furnishings space.

Wayfair.com's core strengths in selection, service, internet technologies and logistics will drive the rapid growth of DwellStudio. At the same time, Wayfair.com will have access to DwellStudio's world-class product design team for the development of original product lines and new lifestyle brands.

"DwellStudio has built a following of devoted customers who enthusiastically identify with a certain lifestyle and modern design aesthetic," noted Niraj Shah, CEO and co-founder of Wayfair.com. "We look forward to expanding the DwellStudio brand through our world class e-commerce capabilities while staying true to DwellStudio's strategy of developing and delivering trend-setting products of exceptional quality to a growing customer base through a large number of partners."

"We are thrilled because Wayfair.com is truly transforming the way people shop for home goods and furniture through innovative e-commerce solutions, extraordinary customer service and state of the art logistics. They have the best backend in the business," noted Christiane Lemieux, CEO, founder and creative director of DwellStudio.  "Our design, merchant and product development teams are so excited to help fuel Wayfair.com's move into new market segments and additional proprietary product categories. At the same time, we want our customers to know that we remain dedicated to building the DwellStudio brand with a continued commitment to beautiful original design and impeccable construction. It's the perfect marriage of style and substance."

"DwellStudio is an ideal addition to Wayfair.com's portfolio of brands – joining Joss & Main, AllModern.com and Wayfair.com to meet market demand for distinctive modern design in bedding, furnishings and decor, with a special emphasis on products for baby and children," added John Mulliken, Wayfair.com's SVP of strategic initiatives. "The acquisition is a logical step on Wayfair.com's path to becoming the dominant retailer in home. We will enable DwellStudio to scale itscore business at a much greater pace while staying true to its design DNA and commitment to the highest quality products for home."

DwellStudio


Must ReadView All

Pic: Shutterstock

Textiles | On 28th Oct 2020

Ascent to full recovery likely to be long, uncertain: IMF

The ascent to a full economic recovery will likely be long, uneven...

Pic: Shutterstock

Textiles | On 28th Oct 2020

Pak trade bodies demand duty-free cotton yarn export

Pakistan's value-added textile exporters have urged the government to ...

Pic: Shutterstock

Retail | On 28th Oct 2020

C&A avoids over 116,000 metric tons of GHG emissions

During 2019, C&A avoided more than 116,000 metric tons of greenhouse...

Interviews View All

Abhishek Ganguly, Puma India

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Marazban F Velati, Sutlej Textiles & Industries limited

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Top executives, Textile industry, India

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Saad Khaled Bari,

Saad Khaled Bari

Benetex Industries is a public ltd company established in year 1992 to...

Pietro Turrin,

Pietro Turrin

Industrie Tessili Bresciane (ITB) has served numerous industries and...

Marco Girola,

Marco Girola

With its commitment to innovation and deep technical expertise,...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

EDANA, the international association serving the nonwovens and related...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

<span style="font-size: 12px;">Designer Suman Nathwani talks about her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search