Home / Knowledge / News / Textiles / Premium Order Düsseldorf receives positive response
Premium Order Düsseldorf receives positive response
06
Aug '13
This season’s PREMIUM ORDER DÜSSELDORF (POD) once again achieved positive results with attendance figures matching last year’s levels and a steady flow of visitors with peaks on Sunday and Monday.

Anita Tillmann: “POD’s concept of a multi-label showroom, held in conclusion to the international PREMIUM kick-off in Berlin, has been well-adopted by fashion retailers. POD now draws numerous regular clients who come to the event to complete their ordering rounds.

"This model clearly profits the brands and companies which are brought in close dialogue with the retail industry, enabling them to coordinate appointments with buyers in advance.”

Across two levels and nearly 3000 square meters of the Hammer Hallen, POD presented some 400 exclusive collections, around 30% of them newcomers to the event. In addition to the womenswear, menswear, denim, sportswear, footwear, and accessories segments, the upper level also featured a number of SEEK -inspired independent brands.

This makes POD the only ordering event in Düsseldorf to truly unite all the key segments of the retail sector. By now well established as a major event, POD is the most high-caliber and diverse event on the Düsseldorf ordering circuit.

Anita Tillmann: “Integrating new collections into our brand portfolio every season is indispensable. We span the globe with our brand research so that retailers don’t have to, and also lighten the workload of buyers placing orders.”

Numerous agencies take advantage of the PREMIUM ORDER DÜSSELDORF environment and the event’s many logistic and service synergies in order to more effectively handle their orders for the season.

A number of these agencies even continue using the event space as a place to present their collections beyond the dates of the POD event, in order to complete all their necessary client meetings.

Following PREMIUM ORDER DÜSSELDORF will be PREMIUM ORDER MUNICH (POM), taking place from August 10-13 at the Zenith exhibition halls with about 700 high-caliber collections. On the Sunday evening from 6.30 PM, exhibitors and visitors are invited to the PREMIUM Sundowner on the summer terrace of the Zenith tent to celebrate a successful Spring/Summer 2014 ordering season.

With its original Berlin event, a shining light on the international trade show circuit, along with the satellite events in Düsseldorf and Munich, PREMIUM has been successfully melding service and fashion expertise for 10 years.

Together, these events in the three most important German fashion cities mean that PREMIUM offers exclusive and seamlessly complementary platforms, staggered in intervals of two weeks apart in order to cover the entire ordering season.

Premium Order Düsseldorf


Must ReadView All

Pic: Shutterstock

Textiles | On 22nd Sep 2020

EFTA market study aims to increase trade with Philippines

To strengthen The Philippines' trade with the European Free Trade...

Pic: UKFT

Textiles | On 22nd Sep 2020

UKFT demands reversal to end VAT-free shopping

UKFT is urging the government to reverse its decision to end VAT-free ...

Pic: Centric Brands

Retail | On 22nd Sep 2020

Centric Brands confirms reorganisation plan

US-based Centric Brands Inc. recently announced that the US...

Interviews View All

Rahul Bhadani, Looksgud

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Cyril Pereira, Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Mohammad Mamun Ar Rashid, UL VS Bangladesh Ltd

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Martina Giorgetti,

Martina Giorgetti

Italy-based Cibitex is a manufacturer of textile finishing machinery,...

Emmi Berlin,

Emmi Berlin

With the support of the first investors - Finland's Technical Research...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

EDANA, the international association serving the nonwovens and related...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search