PETA's Benetton world protest tour arrives in Athens
09 Jun '05
2 min read
Athens – Mimicking a gruesome procedure used by the Australian wool industry called “mulesing” (live flaying), a member of People for the Ethical Treatment of Animals (PETA) Europe – wearing a sheep costume and exposing his “bloody” rump – will lead a protest outside Benetton's store in Athens on Wednesday.
Led by Australian Jodi Ruckley, Italian Simona Stefani and a local resident, the action is part of a world tour of protests against Benetton over its use of cruelly obtained Australian wool:
During the “mulesing” demonstration, demonstrators will encourage consumers to boycott Benetton by displaying posters with graphic images of mutilated Australian lambs. PETA Europe wants Benetton to join the retailer-led movement to reform the Australian wool industry by pledging not to sell garments made with Australian wool until mulesing and live sheep exports are ended.
Mulesing is a painful mutilation in which Australian farmers use gardening shears to cut skin and flesh from lambs' backsides – without painkillers – in a crude attempt to reduce maggot infestation, even though humane control methods exist.
Every year, millions of sheep are shipped to the Middle East through all weather extremes, mired in their own waste aboard open-decked ships. Sick and injured sheep are thrown overboard to the sharks or ground up alive in mincing machines. When the survivors reach the Middle East, their throats are slit while they are still conscious.
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