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INVISTA unveils new carpet solution for Chinese hotels
09
Nov '13
INVISTA, the global textile industry pioneer, has unveiled Stainward carpet, a new carpet brand endorsed by the well-known Antron carpet fiber brand that is designed to meet the specific needs of the China market.

Intended for use in hotel rooms, Stainward carpet offers superior carpet flammability performance compared to polypropylene fiber, making it ideal for the needs of Chinese customers looking for a carpet solution that looks smart and that will perform.

Designed and tested at INVISTA's state-of-the-art laboratory in the USA, the research and development for Stainward carpet took two years. Tests were conducted against exacting performance criteria.

Stainward carpet was found to offer both better flame resistance than carpet made from polypropylene fiber and also outstanding stain resistance compared to carpet made of type 6 nylon. It is available in a number of colors to suit a wide variety of hotel interior designs and color schemes.

As a solution designed for China, Stainward carpet will also be manufactured in China under license from INVISTA by Zhejiang Jiayuan Carpet Manufacturing Co. Ltd. The company has over 20 years' experience in carpet production and was one of the first factories in China to produce woven carpet. INVISTA Performance Surfaces Business has a 15-year relationship with the company.

"The China market is strategically critical to INVISTA both as a market and as a production base, and the launch of Stainward carpet, as a product designed for and manufactured in China, is a fitting testament to that," said Mark Delaplane, Vice President of the company's Asia Pacific Flooring business.

“Our global reach and decades of experience equip us with an unparalleled understanding of the markets in which we operate, and this enables us to develop differentiated products like Stainward carpet that meet the diverse requirements of our customers. It's a strategy that served us well in the past and I'm confident that Stainward carpet, with its unique appeal to end-customers and endorsement from our respected Antron brand, will be a great success."


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