The next edition will be distinguished by a larger exhibitor product variety and a fringe programme covering major aspects and innovations of the textile industry. Other than sourcing products, visitors can also learn about the latest technologies and market trends through the Research & Education Zone, a series of seminars hosted by well-known experts in the industry and the Designers’ Studio, where outfits made by several local up-and-coming designers can be found.
“Located in the heart of Asia and as the strategic gateway to Mainland China, this fair provides a good marketing platform for both buyers and suppliers to establish new business contacts,” said Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd.
“Functional and eco fabrics will be a large focus again while the four country and region pavilions – Elite China, Fine Japan, Great Korea and Amazing Taiwan – will feature with a bigger scale and larger product variety,” she continued. Interstoff Asia Essential has traditionally been a top event for worldwide operating apparel brands.
New version of the Trend Forum reveals the Spring / Summer 2015 trends
Discovering new trends is one of the main reasons visitors return to the show every year. This year’s Trend Forum, with a new format for this fair, will feature a new fashion showcase and parade for the first time.
Designed by the Directions Trend Committee – which is comprised of four leading trend forecasters from New York, Milan, Paris and Tokyo – the Trend Forum gives participants a better understanding of what trends will be popular next season by utilising fabrics sponsored by exhibitors. Doneger Creative Services (DCS) from the United States– the lead designer for this edition – will also release the Spring / Summer 2015 Trend Guide at the fair.
DCS explains in the Trend Guide that next year’s trends will be a convergence of technology and fashion, while the four themes that encapsulate the trends are Breathe, a silent meditation mixed with the natural indulgences of the elements; Play, a summer solstice filled with saccharine sunshine leading to a carefree existence; Dance, an eclectic energy culminating in a festival for the bizarre; and Dive, a collision of sky and sea in a botanical bounty.
Fabrics which are seductive and rustic, natural and technical, silky and decorative, and wet and rare are predicted to be in style in Spring / Summer 2015, while the print trends for next seasons are Quiet Ornamental, Fun Graphic, Artsy Digital and Mother Nature.
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