FESPA Digital 2014 to optimize visitor experience

30 Jan '14

4 min read

"The FESPA Fabric Hub will be a great opportunity for textile printers and garment decorators to learn about markets, trends, business opportunities and technology. Kornit believes in education and subject matter expertise, so supporting the Fabric Hub was a natural decision for us. Visitors can look forward to some great examples of on-demand fabric printing applications. The Fabric Hub will be a great addition to our strong FESPA presence in Munich, and to our FESPA Fabric Corporate Sponsorship", comments Yuval Neria, Director Corporate Marketing, Kornit Digital.

The Wrap Hub will stage the return of the World Wrap Masters, where professional wrappers from around the world compete for the title of World Wrap Master 2014, as well as an opportunity for visitors to try their hand at wrapping against the clock. This year the FESPA Wrap Hub will also present a variety of wrap applications beyond vehicles including furniture, flooring and other interior applications.

The Signage Theatre, in the co-located European Sign Expo, will offer market research and presentations on channel lettering, sign installation best practice and soft signage.

Visitors to FESPA Digital 2014 will also be inspired by the shortlisted entries to the FESPA Awards 2014, which will be seen by all in the showcase area at the exhibition entrance. FESPA Award winners will be announced at the Celebration Dinner on the evening of 22 May at the LöwenbräuKeller.

FESPA Head of Events and New Media, Duncan MacOwan comments: "This year we have distilled the learning element of the FESPA Digital experience to make it easier for visitors to identify opportunities they want to hear more about and find them on the show floor during their busy schedules at the show.

"In addition to technical tips and business building guidance, themes running through all the hubs will focus on industrial interior decoration and leading innovative applications for digital print technology."

Duncan concludes:

"Building on the record levels of engagement with our inspiring feature content at FESPA 2013, where 4,967 visitors engaged with our features, we want to ensure that visitors to the exhibition not only see the latest technologies, but also benefit from expert advice on how to deploy these technologies to grow their profits in the fast-moving digital print markets."

FESPA

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