Home / Knowledge / News / Textiles / NYNOW expands exhibitor 'Market Readiness' program
NYNOW expands exhibitor 'Market Readiness' program
24
Mar '14
NY NOW, The Market for Home + Lifestyle (formerly NYIGF) will offer its exhibitors access to an expanded “Market Readiness” program - presented as a series of free, pre-Market on demand webinars and free, at-Market 15-minute business consultations - for the summer 2014 edition, August 16-20, at New York City's Jacob K. Javits Convention Center and Passenger Ship Terminal's Pier 94.
 
The multi-part series, which is produced jointly by NY NOW and Right Angle Strategies, will address marketing and selling strategies, both display, tradeshow operation and lead follow-up.
 
“We are delighted to expand our successful partnership with Right Angle Strategies to help our exhibitors increase the return on their investment in the New York Market,” said Christian Falkenberg, NY NOW director and GLM senior vice president. “This new on-demand format will allow exhibitors to access the information at their convenience.”
 
A series of 15 to 30 minute webinars will focus on pre-show marketing, sales techniques, booth display and tradeshow operations, as well as post-Market follow-up. Each webinar will have related check-lists detailing key action items and key deadlines connected with recommended “Market Readiness” tips and techniques.  Exhibitors can download the webinars –at no cost -- through the NY NOW website starting in early April 2014.
 
The webinars will be produced jointly by NY NOW and Right Angle Strategies, a business strategy and coaching consultancy led by gift and home industry veterans Stu Teller and Laura Blunt. As an added benefit, Right Angle Strategies will offer free, in-booth 15-minute business consultations at Market for all exhibitors. 
 
NY NOW’s four comprehensive collections – HOME, LIFESTYLE, HANDMADE and NEW!, encompasses 100,000 products in 400+ product categories. Some 35,000 attendees from all 50 states and more than 80 countries worldwide are expected. 
 

NYNOW


Interviews View All

Smarth Bansal, Colorjet India Limited

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Pinkesh Jain, Everflow Petrofils Ltd

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Simon Daplyn,

Simon Daplyn

Switzerland-based Sensient Imaging Technologies is a pioneer with a global ...

Apurva Kothari,

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search