ISKO hosts 'DENIM VIBES - ISKO meets Brazil' event

31 Oct '14

2 min read

Turkey based - ISKO Denim, with offices in 25 countries and a leader in premium denims, recently hosted ‘DENIM VIBES - ISKO meets Brazil’ event in Sao Paulo - Brazil.

The goal was to highlight importance of Brazil in its business strategy. At the event, ISKO presented its marketing strategy and plans for the Brazilian market in the coming months.

Kutay Saritosun - Marketing Executive for the Americas and Marli Vernillo, who manages ISKO’s operations in Brazil, were at hand to receive guests at the event.

ISKO’s Brazil's office is located in the Pinheiros District, São Paulo and is equipped with a product showroom to serve nationwide Brazilian customers.

ISKO counts among its clients global brands of the likes of Calvin Klein, Diesel, G-STAR, Guess, H&M, Hugo Boss, Mac Jeans, Moussy, Nudie, Topshop, Uniqlo and Zara, among others.

“Research, innovation, new trends in fabric technology and co-branding with major jeanswear brands summarize ISKO's successful strategy,” the denim fabric maker says.

A team of ISKO experts, which includes physicists, chemists, biologists, and specialists in nanotechnology - work full time in research, development and new product launches.

“Value is also added to this by the premium quality of the cotton from Turkey and by a dyeing system unrivalled in Brazil,” ISKO notes.

Always attentive and flexible to changing market movements and demand, ISKO holds product patents in several countries, a practice that it is now, also adopting in Brazil.

"A company does not become the world's largest denim manufacturer by chance,” it says.

“This achievement is supported by an international vision that can adapt to different trends and markets, coupled with the strategy of partnering with brands and being a source of inspiration for designers,”, ISKO adds.

“This strategy is supported by integrated production based on yarn and finishing processes that have the flexibility needed, to create made to order products, which is what ISKO does," says Marco Lucietti, Global Marketing Director for ISKO. (AR)

Fibre2fashion News Desk - India

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