Home / Knowledge / News / Textiles / Invista unveils 'Lycra Moves You' consumer campaign
Invista unveils 'Lycra Moves You' consumer campaign
14
May '15
Invista, which markets Lycra fibre and is also one of the largest integrated producers of fibres and polymers, introduced its new consumer campaign, ‘Lycra Moves You’ at a Brand Experience event in Bangalore.

The Lycra Brand Experience is a unique, visually exciting and experiential event which showcases the power of the Lycra brand, platforms, product innovations, co-branding and merchandising opportunities to trade partners.

“Giving wearers fit, comfort and freedom to move, the Lycra Brand Experience enables participants to get a holistic experience of the brand through creative interaction and engaging displays,” it said in a press release.

The Brand Experience event demonstrates the use of Lycra fibre in a wide range of applications like denim, activewear, intimate apparel, shapewear, trousers, legwear and swimwear.

According to Invista, the event also unveiled the new Lycra brand positioning and architecture which should enable the brand and mill partners to better leverage its differentiating value.

“The ‘Lycra Moves You’ theme reinforces the emotional link millions of consumers have developed with the brand and its association with comfort and personal freedom across a wide range of garments,” it added.

“The Indian consumer is evolving and expecting beyond the obvious when it comes to apparel, moving beyond fashion to comfort, fit, movement and performance,” Invista informed.

Invista works closely with the entire value chain, from yarn spinner to fabric mills to brands and retailers on Lycra fibre based innovations which bring freedom and flexibility to garments.

“The new consumer campaign is designed to engage emotionally with consumers by increasing awareness of the difference the Lycra brand makes to garments,” it observed.

Paolo Briatore, MD at Invista India said, "We are excited to initiate a Lycra brand movement at both trade and consumer levels.”

“The ‘Lycra Moves You’ campaign is the perfect message platform to communicate for the first time to consumers that Lycra is a brand of a fibre and the magic component gives wearers fit, comfort and freedom,” he too added.

“We are making the Lycra brand and fibre visible to consumers physically, emotionally and creatively,” Briatore noted.”

The added value and benefits of Lycra fibre will be conveyed to consumers through new hang-tags and brand imagery.

The Lycra brand logo is supported by vibrant, versatile new imagery and designs in a range of stylish retail merchandising and advertising materials articulated through the ‘Lycra Moves You’ campaign.

With leading brands including Lycra, Coolmax, Cordura, Stainmaster and Antron, Invista is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers.

The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, cars and countless other everyday products.

Headquartered in the United States, Invista operates in more than 20 countries and has 10,000 employees. (AR)

Fibre2fashion News Desk - India


Must ReadView All

Last-minute changes in USMCA keeps lid on e-com

Textiles | On 18th Oct 2018

Last-minute changes in USMCA keeps lid on e-com

Eleventh hour changes to a new trade deal torpedoed US hopes of...

Courtesy: Haggar

Apparel/Garments | On 18th Oct 2018

Haggar uses Repreve fibre made of recycled water bottles

Haggar, a US based apparel brand established in 1926, has recycled...

Revenue from RIL petrochemicals soars 56.2% in Q2FY19

Textiles | On 18th Oct 2018

Revenue from RIL petrochemicals soars 56.2% in Q2FY19

The revenue from the petrochemicals segment of Reliance Industries...

Interviews View All

Victor Chao, Esmetex

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Luke Otten, Wigwam Mills Inc

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

C Dhandayuthapani,

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search