;
Home / Knowledge / News / Textiles / Raymond launches linen fabric
Raymond launches linen fabric
01
Jun '15
One of India’s leading manufacturer, marketer and retailer of suiting fabrics, Raymond has announced a new category initiative with the launch of 'Raymond Linen' recently.

The company claims that the new suave collection consists of the finest and purest linen fabrics that are natural, light-weight and comfortable making it an ideal fabric for a tropical country like India.

It said the new linen is present in wide range of colours and designs with a well complemented range for suiting and shirting at popular price points across country. "This 100 per cent pure linen is produced from long staple fibers and offers a wide range that is available in counts up to 150 Lea (finest in the world)," it said.

The launch of 'Raymond Linen' was a grand affair organized at Grand Hyatt, Goa in the presence of Sanjay Behl, CEO – lifestyle business, Raymond Limited along with the Bollywood actor, Randeep Hooda as the showstopper at a scintillating fashion show. Designer Suket Dhir created an exclusive collection for the show using the 'Raymond Linen' range.

"Linen as a fashion fabric is internationally acclaimed and well suited for India which has tropical climatic conditions. With our established leadership position in textiles and an increasing consumer preference for natural fabrics such as linen, Raymond is launching the widest range of 100 per cent pure linen products across suiting, shirting and trouser segments. Raymond linen will be amongst the best a consumer can get anywhere in the world," said Behl.

'Raymond Linen' is produced from long staple fibers and offers a wide range that is available in counts from 44 Lea to 150 Lea (finest in the world).

To promote this latest offering in the country, the company commissioned a TVC shot in Los Angeles emphasizing on the core proposition — 'What's Real, Feels Real' to communicate the finesse and purity of Raymond Linen.

Raymond Linen will be available across all 700 Raymond Shops and over 1000 MBOs in the country. (SH)

Fibre2fashion News Desk – India


Must ReadView All

Government notifies 207 HSN Codes as technical textiles

Textiles | On 19th Jan 2019

Government notifies 207 HSN Codes as technical textiles

The government of India has notified 207 HSN Codes as technical...

Two US senators introduce Cambodian Trade Act of 2019 bill

Apparel/Garments | On 19th Jan 2019

Two US senators introduce Cambodian Trade Act of 2019 bill

Two US senators recently introduced the Cambodian Trade Act of 2019...

Rwanda to open silk factory in Kigali in Feb

Textiles | On 19th Jan 2019

Rwanda to open silk factory in Kigali in Feb

Rwanda will open a new silk factory in February at the Kigali Special ...

Interviews View All

Spokesperson, Hugo Boss

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Karin Ekberg, Leadership & Sustainability

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Vikas Banduke,

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search