Whirlpool honored by IDEA for fabric freshener products
28 Jun '05
4 min read
According to the Clothing Care National Habits and Practices survey, 75 percent of clothes that are sent to the dry cleaner are to remove wrinkles and odors - not to remove visible stains. The Fabric Freshener directly addresses this by enabling consumers to extend the period between dry cleanings to help save time, effort and money.
A combination of heat and steam helps relax wrinkles from common fabrics like wool, silk, polyester, rayon and cotton. That same combination reaches a temperature and steam level just high enough in an enclosed Fabric Freshener to tackle odors from smoke, food, pets and perfume. Since the Fabric Freshener uses no chemicals or detergents – just distilled water, clothing looks new longer.
The Fabric Freshener is compact and portable so it's an ideal fit for every living situation. When fully upright, it stands approximately 58 inches high, 33 inches wide and 12 inches deep. When not in use, the unit can be collapsed to the size of a small vacuum (approximately 10 inches high, 33 inches wide and 12 inches deep) for easy storage and portability.
Available exclusively at Best Buy and www.whirlpool.com in August 2005, the Whirlpool Fabric Freshener will have a manufacturer's suggested retail price of $249. Consumers can obtain more information on the Fabric Freshener by visiting www.whirlpool.com.
The IDEA program fosters business and public understanding about the impact of industrial design excellence on ta manufacturer's suggested retail price of $249. Consumers can obtain more information on the Fabric Freshener by visiting www.whirlpool.com.
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