News Flash

LJI introduces enhanced web site to support customers, business partners & employees

29 Jun '05

2 min read

World's leading fastest-growing jewelry company LJ International Inc has completed an upgrade of its Web site, at www.ljintl.com . The new site was created to better serve the diverse needs of all LJI constituents, including current and future customers, job applicants, suppliers, the news media and jewelry enthusiasts.

New or enhanced capabilities include:

- Detailed information on LJI's new ENZO retail division, including locator maps for each of the ENZO stores in China. Six stores have been opened so far -- two in Shanghai (including the flagship store), two in Beijing, one in Harbin and one in Ningbo.

- Detailed, high-resolution graphics displaying the full range of LJI's products, including its Lorenzo-branded jewelry. Included are earrings, necklaces, pendants and rings featuring diamonds, colored gemstones, gold and pearls.

- "Education" pages with richly illustrated descriptions of colored gemstones, birthstones, and diamonds.

- More comprehensive investor information as part of the Company's efforts to increase its financial and operational transparency to the investment community. The upgrades include archived articles regarding LJI dating back to 2003, SEC filings, annual reports, archived press releases and archived analyst reports.

''LJ International's new site reflects the company's ongoing efforts to strengthen its image in the jewelry industry, appeal more directly to our blue-chip customer base in the United States and target our new and faster growing customer base in China,'' said Yu Chuan Yih, Chairman and CEO of LJ International. ''We look forward to continuing to enhance the site by adding new functionalities to support our customers, business partners, and employees.''

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