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adidas-Salomon inks licensing deal with Porsche Design to launch hi-tech sports products

Jul '05
Germany based footwear, apparel and accessories maker adidas-Salomon AG and Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG) have signed a long-term strategic partnership including licensing agreement.

The objective of the cooperation is to jointly establish a hi-tech premium brand in the sports sector. Footwear, apparel and hardware for golf, tennis, running and possibly other sports will be designed and developed under the name "Porsche Design" with the co-branding of the adidas and TaylorMade brands. The first products in the new Porsche Design sports product line will be available in 2007 worldwide from select sports retailers and in the exclusive Porsche Design stores.

"Porsche Design and adidas are a perfect fit. This cooperation will lead to innovative, hi-tech sports products that capture the fascination of Porsche Design and adidas," said Herbert Hainer, CEO of adidas-Salomon AG.

"The two premium brands, adidas and Porsche, are characterized by a shared dedication to consistent sports orientation, top quality and strong emotionality. I am firmly convinced that the partnership between adidas and Porsche Design in the segment of exclusive sports products will successfully establish itself as a benchmark for the competition in future," stated Dr. Wendelin Wiedeking, President & CEO of Dr. Ing. h.c. F. Porsche AG.

"Our product strategies focus on innovation and design. Over the past few years, we have becomeleaders in the sporting goods market in both these fields," added Erich Stamminger, Executive Board Member of adidas-Salomon AG responsible for Global Marketing. "Our partnership with the Porsche Design Group creates new possibilities to further expand this position."

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