Guangzhou's Panda Apparel to get a new look

05 Dec '06

2 min read

In 70s and 80s of last century, Panda shirt was a well-known wearing brand in Guangzhou city.

It was learned that 'Panda' Brand was a dominant brand of Guangzhou Apparel Group Company, which was created in Zhujiang shirt factory in 70s, and was most prevalent in 70s and early 90s, when it was a classic and traditional time in which men only worn white shirts.

By then, Panda shirts were worn by men and women as specific inner clothing to match against formal dress shirts or suits. It was so popular both in home and foreign markets, that it was out of supply for some time, therefore it become a famous brand.

It was listed as one of the best industrial products in Guangdong province for two consecutive years in 1987 and 1988. In 1988, it won the fourth Yangcheng cup of the honorary quality products. In 1990, it obtained the title of excellent product by China's ministry of textile industry.

In 1990, it was honored as quality product for Guangzhou. In 1990, Guangzhou province provided it with the title of quality product. In 1996, it was named as the trusted product to domestic consumers. In 1996, it was recommended to be a famous brand for Guangzhou city.

In the mid - and late 1990s, with the rise of mushrooming shirt enterprises and fierce market competition, 'Panda' was hit by other products. In 2000, under the brand developing strategy of Guangzhou government, Panda was listed as a key-developing brand.

Guangzhou Apparel Group Company started to reshape a series of Panda brands, aiming to remodel the second brilliant venture for panda brand.

To penetrate historical brand culture and new era culture into brand remodeling, and to create a quality brand in shirts by relying on science and technology is the new approach of Panda products.

Fibre2fashion, News Desk - China

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