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Purista knocks socks off Van Heusen

16 Feb '07
2 min read

"The Purista brand is a great way for retailers to create a point of differentiation in the competitive clothing market and encourage consumers to appreciate the performance benefits of treated textiles.”

Simon Foster, Van Heusen Design Director at British Van Heusen, comments: “We are committed to offering exceptional quality to our customers and are delighted to offer these new Purista-treated socks. They meet the strong demand among consumers for products that add value to everyday life.”

Purista, UK

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