Interviews
Dubai - brand orientated market for Aussie frocks
21 Feb '07
3 min read
“There are tremendous opportunities here with locals enjoying a tax free environment and therefore a high disposable income and significant purchasing power. The local retail scene is rapidly developing and by 2009, retail activities in shopping centres will contribute about 50% to Dubai's GDP.”
Camilla Franks, owner of Camilla, said she was completely overwhelmed by the response to her collection.
“I know all of us were amazed at the positive response to us as completely unknown brands in that market,” Ms Franks said.
“Camilla seemed to align really well as a high end label that acknowledges that a lot of women like to cover up but still be sexy and beautiful."
“We received incredible support from Austrade and this was represented in the amazing interest and sales figures from the event. In just a week, and as an unknown brand, we secured $100,000 in sales."
“This was just the tip of the iceberg however and from this opportunity other doors have opened including an offer from Harvey Nichols, Dubai, to fly me back to do a more detailed showing of my range in the next couple of weeks. Also one of my stockists has already placed a re-order because two Saudi Princess's bought most of the delivery before it hit the shelves. I've even picked up a distributor in the UAE who wants to take me to Paris.”
Austrade has an established fashion industry specialist based in the area who can provide support and assistance to potential exporters.
Camilla Franks, owner of Camilla, said she was completely overwhelmed by the response to her collection.
“I know all of us were amazed at the positive response to us as completely unknown brands in that market,” Ms Franks said.
“Camilla seemed to align really well as a high end label that acknowledges that a lot of women like to cover up but still be sexy and beautiful."
“We received incredible support from Austrade and this was represented in the amazing interest and sales figures from the event. In just a week, and as an unknown brand, we secured $100,000 in sales."
“This was just the tip of the iceberg however and from this opportunity other doors have opened including an offer from Harvey Nichols, Dubai, to fly me back to do a more detailed showing of my range in the next couple of weeks. Also one of my stockists has already placed a re-order because two Saudi Princess's bought most of the delivery before it hit the shelves. I've even picked up a distributor in the UAE who wants to take me to Paris.”
Austrade has an established fashion industry specialist based in the area who can provide support and assistance to potential exporters.
Australian Trade Commission
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