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Foreign clothing brands dominate local markets

23
Feb '07
China is still haunted by the phantom of foreign brands in cloting industry. In recent years, foreign clothing brands especially from Italy have invaded the Chinese markets.

Clothing of these brands are very expensive with price ranging between RMB1000 and RMB10000.

Industry experts classify these brands into four major categories of brand. The first category includes brands, which are actually imported from other countries.

The second category is of famous international clothing brands with the clothing produced in China or other countries.

The third category is that Chinese units register brands in other countries, and produce clothing at home. And the last category is about Chinese units using a foreign name registered in domestic market, and producing clothing at home.

Experts believe that foreign clothing brands are striking domestic clothing markets as management system, innovation and production technique of many Chinese clothing units are not timely updated yet.

Fibre2fashion News Desk - China


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