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Attukal pongala festival help Textile shops make brisk sales

Feb '07

Women and girls are making a beeline to textile shops to dress themselves up for the Attukal pongala festival on March 3.

Devotees offering pongala have to dress up in brand new clothes and even use brand new cooking wares for the occasion, according to beliefs.

Pongala sarees are being sold with free pongala kits consisting of a steel pot, spoon, lid and towel.

Pongala saree collection price starts from Rs69 but without the free pongala kit. The free kit is being offered for cotton sarees starting from Rs155.

Shops this time are selling special pongala churidar sets on offer priced Rs200 onwards. Shops are also providing free stitching for selected churidar dress material, as a special pongala offer.

However, some shops prefer to keep away from free pongala kits and give discount offers instead.

"Free kits are only for namesake. Most of the shops that offer pongala kits actually levy the kit price also from the customers. Nobody will give anything free at their loss," says Jayachandran of Sumi Textiles.

Most sarees given with kits are of poor quality and are not pure cotton sarees but mixed with polyster which can hardly be used more than once, he said.

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