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Underwear war out on Valentine's Day

26
Feb '07
Recently, major corporations have launched new underwear styles for Valentine's Day, which have spurred a commercial warfare on this festival of romance.

Among the other products youngsters always like to gift on Valentine's Day, underwear is no exception.

Earlier, the major consumer groups are the young people aged over 20, but this year the figure shrinked to 18 as the adolescent become adult quickly, and consumption power is relatively strong.

According to the experts, before Valentine's Day, the demand of shopping online increases by at least 1 percent. Moreover, Valentine's Day gifts are no longer limited to flowers, chocolate, lighters, scarves and other gifts lovers choose.

A survey revealed that it has become the first choice for young men to buy underwear online and give underwear as gifts on Valentine's Day.

However, experts also warn consumers of beware of internet fraud, and suggest the best option as renowned shopping web site or local shopping website.

Fibre2fashion News Desk - China


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