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LE CUIR A PARIS : a good business climate

Mar '07
The Premiere Vision Pluriel salons, which recently closed their doors at Paris Nord Villepinte, confirm their pertinence, efficacy and synergy: the 5 shows – Expofil, Première Vision, Le Cuir a Paris, Indigo, Mod'Amont – all registered positive visitor results, in both quantity and quality. The very high percentage of international visitors once again underlines the power of attraction that this unique ensemble has on a dynamic and reactive international fashion market.

At the occasion of its 4th edition within PREMIERE VISION PLURIEL, LE CUIR A PARIS has adopted its natural flow and fully benefits from the synergy with the other trade shows. 10 107 visits have been registered, out of which 66% from abroad. This represents nearly a 2% increase compared to February 2006.

This highly international visitor's number is one of the main qualities of LE CUIR A PARIS. A strong presence of buyers coming from USA and other Northern countries has been noted by exhibitors such as Rompa Leder (The Netherlands) and Jaeger (France), amongst others.

The first day at PREMIERE VISION no longer being exclusively reserved to the pre-registered buyers, the visitors could access all fairs of PREMIERE VISION PLURIEL without restriction during the four days of the event. As far as LE CUIR A PARIS is concerned, an increase of visitors' was noted from the very first day of the show. We have felt that the first day was better than usual. We have seen several German and British visitors who come with a precise idea of what they want. They are less concerned about the price (Sabine Charvet, France).

The companies participating for the first time in LE CUIR A PARIS said they experienced a good business climate. We have met old clients with whom we will start collaborating again but we have also met new contacts coming from the leather goods and shoe sectors - Borge Garveri (Norway). Altinok (Turkey) and Panfur (Finland) developed many new contacts and are also very satisfied with their first participation.

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