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Fashion flat fills with excitement as young designers prepare for show

Mar '07
Gemma Webb, Fiona Ralph, Helen Adam and Kate Anderson are four young graduates of Otago Polytechnic's fashion school all appearing in the 2007 Vodafone ID Dunedin Fashion Show.

Three flatmates and friends Fiona, Helen and Kate are putting together their stylist kits, sorting out hair, deciding what to wear, and texting each other about shoes as they prepare for New Zealand fashion's big night out.

Kate Anderson is spending her summer working on the chain at a Southland freezing works - which provided the inspiration behind her collection. Fiona Ralph has just finished work-experience at ACP media in Auckland, and styling a fashion shoot after designing her "American Booty" collection.

Helen Adam is relaxing in Invercargill after a whirlwind year that included a week with the Karen Walker fashion house as part of the "Inspiring New Zealanders" programme.

21 year old Gemma Webb of Dunedin, found some inspiration in teen rebellion against rules and conformity with her anti-establishment Autumn/Winter 2007 collection “High School High" for her first showing at this year's ID Show.

Guest designer Cybèle will be in town especially for the Vodafone ID Dunedin Fashion Show with her "not be missed" range. Vodafone ID Dunedin Event Co-ordinator Annemarie Mains said the calibre of new, emerging and established designers for ID Dunedin just keeps growing, and Gemma is a fantastic example of this.

Twenty three labels from established, emerging and new generation designers will take part in the Vodafone ID Dunedin Fashion Show, to be held on Saturday 10 March 2007, starting at 8pm, at the Dunedin Railway Station.

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