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Consumers keen on branded products

21
Mar '07
In 2006, Chinese consumer market maintained a steady growth and people's consumption quality has significantly improved.

Consumer now wants to use branded products. This has led to a strong competition among the branded products which accounted for more than 60 percent of the market share.

In jeans section, the top ten brands acquired 63.19 percent of market share. In female underwear market, Embryfrom Hong Kong remained ahead, accounting for more than 10 percent of market share.

In down clothing category, the top ten brands nearly accounted for 60 percent of the market share and Bosideng brand is on the top. In leather, cashmere sweater group, top ten brands accounted for a market share of over 40 percent.

Hong Kong based Goldlion brand with a market share of nearly 15 percent remained ahead in neckties group.

In male-shirts, thermal underwear and knitted underwear group, the leading brands had acquired only 10 percent market share. In women garment and jacket category, market share of top ten brands is just over 10 percent.

Fibre2fashion News Desk - China


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