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'HomeTown' - amalgamation of value-lifestyle propositions

09 Apr '07
3 min read

HomeTown will address this consumer pain point by providing a single point destination for all their needs to build, equip and decorate their homes.

"Additionally, consumers will also get professional advice on various aspects, ranging from interiors, carpentry, plumbing, painting, etc to grihapravesh pooja for the home.”

He added, “HomeTown is an amalgamation of the value-lifestyle propositions, so appears eminently approachable to the budget-buyer, as well as the aspirational customer, and also to the lifestyle-driven customer. The displays will echo the aspirations of the consumer, keeping traditions alive in a contemporary world.”

HomeTown will display products from all major manufacturers, represented across numerous categories such as tiles, sanitary ware, bathroom fittings/fixtures, paints, furniture, etc. Customers will be given price, service and product guarantees.

If customers find any products that they have purchased, cheaper elsewhere, they will be given a gift voucher of double the difference, provided they bring an original receipt within two days of purchase of the product.

HomeTown will also guarantee workmanship of the jobs that it undertakes, for one year, from the time the job is completed. Every product or service provided is backed by the reliable manufacturers and service providers. In case of any manufacturing defect, consumers will get the option to exchange or refund the product

Pantaloon Retail (India) Limited

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