For the first time the fair framework included the Premium Saloon, presenting European and US leading premium class jeans and youth wear brands: Alpha Industries Inc, Italian Dandy, Miss Denim, Pepe Jeans, Punky Fish, Timezone.
The saloon was targeted at broadening the offer in the premium fashion segment promoting efficient communication between manufacturers and fashion brands buyers. Its special feature is the Exhibition-within-an-Exhibition organization model.
Such pattern is not accidental, promoting efficient interaction between the Saloon participants, holding preorders, negotiations and meetings.
(20-22 February, 2007) Participants: 96 companies from 17 countries: Russia, Australia, Austria, Bulgaria, China, Germany, Greece, India, Italy, Japan, Poland, Serbia, South Korea, Thailand, Turkey, UK, USA. Total area: 2,169 sq.m Visitors: 4,200 from 94 cities of Russia and 12 countries: Belarus, Germany, Italy, Kazakhstan, Canada, Netherlands, Pakistan, Turkey, Ukraine, USA, Estonia and Japan.
International brands: CHURINGA PTY, GAUDI, GOOSES PTY, LIQUID BLUE, MODANCE, ROCK EAGLE, SUN DOG PRODUCTION, TAKE TWO, WESTLAND.
Jeans Professional The framework of the Jeans Professional business program hosted the conference Franchising in Fashion Business, organized by the Russian Franchising Association and Jeans EXPO Ltd.. The conference was targeted at deep involvement of the audience in franchising environment, feeling the need to develop this form of business.
Franchising is one of the optimal business ways, that is why most fashion industry companies prefer this form of cooperation.
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.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "UBM China (Shanghai)")
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
