The Canadian Open Free Ski and Red Bull Cold Rush freestyle competition as well as the SnowSports Industries Association (USA) trade show also featured Merino this year. In addition, a number of pro skiers and snowboarders provided plenty of positive feedback.
“Having Merino next to skin is so much better than anything out there,” said Xavier Delerue, professional snowboarder and recent winner of the 2007 Verbier Xtreme and Big Mountain Pro competitions. “I constantly go from hot to cold to really cold and from wet to dry in a short period of time. Merino gets warmer when it needs to be but I never feel too warm. It keeps me super comfortable so I can focus on the mountain.”
Delerue explains that natural fibers are important to his lifestyle. “Natural is very important to me,” he said. “I like eating organic, I stay away from preservatives and I don't like to waste product. I prefer not to use synthetics so Merino fits best with my way of life.”
Australian Wool Innovation Limited
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