BREAD & butter to focus energy on 'tradeshow for selected brands'

09 May '07

3 min read

BREAD & butter has taken the decision to focus all its energy in Europe on the “tradeshow for selected brands” in Barcelona and to cease activities in Berlin. Karl-Heinz Müller: “The feedback to our last event BBBatKraftwerk was largely positive and a great number of brands and labels had already expressed an interest to attend in July 2007.

But ultimately, discussions with the exhibitors made clear that they would rather see the focus on a strong, international show and increase their budgets for Barcelona than to divide it between two events.” So by taking this decision, BREAD & butter accommodates the needs of its exhibitors.

Karl-Heinz Müller confirms this decision: “From the very start, our co-operation with Fira de Barcelona was excellent. And what is more, the premises offer potential for further development and growth and are therefore ideal to accommodate an expanding BBBarcelona. By contrast, an event of this scale would not be possible in Berlin. In addition to that, The City Government of Barcelona does everything to support us and make many things possible.”

The timing (early bird effect), the unique brand portfolio as well as the high level of internationality make BREAD & BUTTER BARCELONA a must for all professionals in the young, contemporary market.

For the July 2007 BBBarcelona the AGM – ACTIVE GUEST MANAGEMENT has been further updated. BREAD & butter has diversified its services in co-operation with American Express Business Travel: flyBBB makes traveling to Barcelona from around the world even more easy and convenient. Karl-Heinz Müller: “The introduction of AGM was welcomed enthusiastically by all parties. The record attendance in January 2007 (82.837 international visits) can also be put down to this service. Analyses conducted by the AGM team suggest that we can expect even more visitors this July, especially from abroad – flyBBB makes it possible!”

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