Home / Knowledge / News / Textiles / Australian Merino wool takes to catwalk

Australian Merino wool takes to catwalk

10
May '07
As the models and designers step off the catwalks of the Rosemount Australian Fashion Week, international designers and retailers all have one thing on their lips: Australian Merino wool.

“Everyone is talking and wearing wool – particularly Australian,” said leading fashion commentator Patty Huntington.

“I asked Stella McCartney why she pointed out the use of Australian Merino in her range, and she just said because it meant quality. People know it is a fantastic fibre.”

Jayson Brundson, a collaborator of Australian Wool Innovation (AWI), received rave reviews last year when he took his designs to New York fashion week. Australian Merino wool has an excellent drape and irresistible feel next to skin, making his new elegant designs a cut above the rest.

“I feel very proud to work with Australian Merino wool. It is an exciting fibre and surprising to use tropical weight wool with a wet look finish for a resort collection. The Australian Merino wool which I have previously utilised has been very well received and many wool garments have been ordered by customers across the globe,” said Jayson Brunsdon.

David Jones' Womenswear buyer, Damien Burke, highlights this season's movement towards wool as the must-have fabric.

“The perception of wool is that it is an essential fabric, and I would be surprised if there was anyone without wool in their wardrobe,” he said.

AWI has collaborated with a number of designers includingPeter Morrissey, Akira Isogagawa, Josh Goot, Jayson Brundson, Tina Kalivas, Lydia Pearson and Pamela Easton.

Wool Is Best


Must ReadView All

Pic: Shutterstock

Retail | On 21st Sep 2021

US clothing stores sales up 0.1% MoM, 36.6% YoY in August: NRF

Retail sales in the US increased during August as consumer demand...

Pic: Shutterstock

Apparel/Garments | On 21st Sep 2021

Research paper urges Kenya to cultivate new export markets

To diversify its exports and markets, Kenya should endeavor to raise...

Pic: Shutterstock

Textiles | On 21st Sep 2021

Pakistan's textile & apparel exports rise 28.67% in July-Aug ’21

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Gaurav Davda, Jindal Worldwide Ltd

Gaurav Davda
Jindal Worldwide Ltd

Indian MMF sector to become globally competitive

Textile Industry, Head honchos

Textile Industry
Head honchos

Multi-functional garments will be next big thing

Textile Industry, Head Honchos

Textile Industry
Head Honchos

Increase foreign exchange and create jobs

Susan Bhaktul,

Susan Bhaktul

Established in 2000 as a liaison with the Government of India, Industree...

Rishav Bajoria & Subham Sengupta,

Rishav Bajoria & Subham Sengupta

Launched in October 2020, the Gumti app could not have come at a more...

Barry Goodwin,

Barry Goodwin

UK based Amba Projex Ltd designs, manufactures, and installs industrial...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

<b>Ruma Devi i</b>s a jet-setting promoter of artisans who has empowered...

Gaurang Shah, Label Gaurang Shah

Gaurang Shah
Label Gaurang Shah

Hyderabad based designer <b>Gaurang Shah</b>, has been traversing the...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah &amp; Sandeep is a luxury menswear label...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search