“As consumers flood the web to purchase merchandise and research products, online retail is moving full speed ahead,” said Sucharita Mulpuru, Forrester Research senior analyst and lead author of the report. “This strong growth is an indicator that online retail is years away from reaching a point of saturation.”
Another sign that e-commerce has come of age is that profitability throughout the sector has stabilized. Eighty-three percent of respondents to the survey reported profitability and 78 percent said they were more profitable than 2005. Profit as a percentage of revenue did not change, the report notes, because revenue and expenses grew as well.
The second part of the study, which will examine tactics that online retailers found most successful and site features that resonated most with online consumers, will be released in September at Shop.org's Annual Summit.
Forrester Research Inc is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 23 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events and peer-to-peer executive programs.
Shop.org is the network for retailers online. Its 600 members include the 10 largest retailers in the U.S. and 70 percent of the Internet Retailer Top 100 E-Retailers. Founded in 1996, Shop.org became a division of the National Retail Federation in January 2001.
National Retail Federation
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