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Goot hits Target with Merino

17 May '07
3 min read

There are twelve styles in the Josh Goot designers for Target collection, including tank tops, a cardigan, a tube skirt, leggings, as well as dresses and a must-have trench coat.

The Australian Merino wool fabric featured in the range was developed in Australia by DPK who manufactures all fabric from its own production facilities in Sydney, a partnership established for Goot by AWI.

The fabric is Australian Merino wool blended with tactel and elastene; the most unique aspect is the special appearance of the fabric – a dense silver resin coating that gives all garments a unique 'Goot' finish.

The collection includes both neutral and bright colours which brighten a winter wardrobe. Many of the garments have been created with the Australian climate in mind and have the ability to move through from winter to summer – taking the wearer from day to night, and from work to play; all whilst feeling cool and comfortable.

“I am very proud and feel privileged to be involved with the designers for Target initiative. I have greatly enjoyed working with the Target team and think the initiative is important in bringing everyday Australian's quality designer garments at an affordable price.”

“To have utilised Australian Merino wool, have the fabric made by Australian knitters, and to have created a range that sells at an affordable price through a widespread Australian retail chain, I feel is a fantastic accomplishment” said Goot.

All garments within the Josh Goot designers for Target collection note the use of Australian Merino wool, known for it's versatility and durability.

Over twelve-thousand Australian Merino wool Josh Goot garments will be made available through Target stores across Australian as of May 2007.

Australian Wool Innovation Limited

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