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Material World announces Stylesight as official trend partner

06
Jun '07
Urban Expositions, producers and managers of Material World, announce Stylesight as the official trend partner of Material World New York, Miami Beach and other future editions.

Stylesight, the premier style information forecasting service, will work directly with Material World Creative Director Kevin Knaus to develop the seasonal trend direction within the Trend Pavilion and the Garment Trend Area starting with the September 25-27, 2007 edition of Material World New York.

An official event of the American Apparel & Footwear Association (AAFA), Material World is the premier global sourcing, fabric, trim and trend trade event for the sewn products industry.

“As the leading fabric, sourcing and trend-trade event, we are extremely pleased to align with Stylesight,” says Tim von Gal, president, Material World. “Stylesight's content empowers merchandisers and designers with the tools they need to effectively transform concepts into visions for product development.”

Material World has featured a trend pavilion forecasting upcoming colors and trends since its debut in Miami Beach in September 2000. As official trend partner, Stylesight will work closely with Material World Creative Director Kevin Knaus and official color partner, Pantone to identify the emerging colors and trends for each season as they relate to the show.

“Material World is focused and committed to giving our exhibitors and attendees the advanced direction on color andtrends,” says Knaus. “Stylesight delivers concise forecasting and reporting relevant to industry time lines by offering an unparalleled global reach of time-sensitive, informative and directional content and funneling that content through state of the art technology.”


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