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XFIT fabric & BLACK fiber at Lycra rendezvous '07

Jun '07
LYCRA Rendezvous, the international LYCRA brand that has emerged as the vital source for both trends and innovations for the fashion fraternity worldwide showcased latest fabric offerings defining fashion for the apparel industry, along with fashion presentations from leading designers, apparel brands and design houses at Hotel Taj Palace, New Delhi.

The event featured participation from leading textiles mills from India and Europe, international experts from INVISTA, retail brands as well as prominent designers.

The event saw brands by INVISTA including XFIT LYCRA fabric and BLACK LYCRA fiber, which intend to revolutionise fashion outlook for denim and intimate apparel market.

Martin Szeto, Asia Pacific export marketing director, INVISTA Apparel, offered insights into XFIT LYCRA fabric, the latest in denim innovation from the LYCRA brand, which is a patented cross-weave technology that allows 360 degrees movement.

It also offers excellent fabric stability and great shape retention with great recovery. All these allow the wearer to move in every way that they do.

“We expect the XFIT LYCRA brand to change the landscape of denim with its next generation look and feel. It provides a wider fit to accommodate more diverse body types, giving the wearer a flattering alluring shape,” said Martin Szeto.

“The new sculpting technique also helps give jeans lasting good looks because of the improved shape memory, while looking and feeling like authentic denim.”

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