Home / Knowledge / News / Textiles / Kookai Stores display super soft 'Posh Merino'

Kookai Stores display super soft 'Posh Merino'

10
Aug '05
A luxuriously soft new lightweight Australian Merino knit range has been launched across Australia through young womenswear retailer Kookai, the result of an alliance with Australian Wool Innovation Limited (AWI).

The POSH Merino soft knit range is accompanied by a blaze of in-store marketing material featuring images of a young woman wearing one of the new knit dresses, alternately cuddling a Merino lamb, carrying the lamb in her handbag or holding it on a pink leash.

Kookai Managing Director Robert Cromb said he was very excited about the product and campaign.

"The POSH Merino fabric is ideal for super soft next-to-skin garments and light enough to be a true transeasonal fabric - it is perfect for our young female demographic," Mr Cromb said.

"Our partnership with AWI has delivered significant performance improvements without significant cost. These types of ongoing refinements and product improvements are important for the future successful retailing of Merino wool products."

AWI Chief Executive Officer (CEO) Dr Len Stephens said AWI approached Kookai to improve the handle and touch of their knit range by using the best available technology and specifications through the raw wool to finished fabric.

"A finer micron, tighter fibre specifications, a different yarn twist and finish have helped deliver a fabric that is super soft to touch, lightweight with improved drapeand machine washable," Dr Stephens said.


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 21st Jul 2019

Vietnam's export revenue in Jan-Jun $18 bn

Vietnam's export revenue during January-June this year totalled...

Pic: Garrett Souza/Massachusetts Institute of Technology

Textiles | On 21st Jul 2019

MIT, FIT collaborate on advanced fibres and tech

MIT and the Fashion Institute of Technology are working on the...

Pic: Ellen Macarthur Foundation

Apparel/Garments | On 21st Jul 2019

Make Fashion Circular frames guidelines for jeans

The Ellen MacArthur Foundation's Make Fashion Circular initiative has ...

Interviews View All

Karan Toshniwal, Orange O Tec

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Poojaa Kumar Deepak, Zeven

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Headhonchos, Indian textile value chain

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Carmen Makover,

Carmen Makover

Leading the digital textile printing industry, Israel-based Kornit...

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search