• Linkdin
Maximize your media exposure with Fibre2Fashion's single PR package  |   Know More

Organic cotton textiles have immense future

25 Jun '07
3 min read

"Leading global brands and private labels are increasing their emphasis on eco-friendly textiles, including organic cotton products, and India needs to make the best of this opportunity," he said in his presentation.

Eminent international speakers and experts shared their perspective on emerging trends in organic cotton and eco-friendly textiles. Brands like Nike, Marks and Spencer, CO-OP, Patagonia, Timberland and Wal-Mart which already sell organic lines are blazing a trail on the organic front.

By the end of 2009 Nike projects that 50% of the cotton used in its sports culture apparel category will be organic and by 2011 this will be 100%. To meet the growing consumer demands, a number of new players are introducing organic cotton products including brands like Reebok, C&A, Hennes & Mauritz, Target and Next.

Organic cotton is not only cheaper to produce, but it also prevents soil damage as caused by the modern synthetic fertilizers and pesticides. Several cotton farming regions in Africa have been adapted by leading global brands on contract farming basis leading to higher remuneration for farmers, fair trade practices and women empowerment.

While the world is now waking up to the need for organic textile production, traditionally, India has always been a producer of organic agricultural products, including cotton.

Expressing his concern over poor condition of cotton farmers despite big demand and India's capability to take global lead in this sector, Mr. Jiwrajka requested the Textile Commissioner to initiate a similar movement in India, whereby leading Indian cotton textile producers can adopt the Vidarbha farming region to promote fair trade cotton cultivation practices either on their own or in association with leading global brands.

Alok Industries Ltd

Leave your Comments

Esteemed Clients

TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
TEXVALLEY MARKET LIMITED
TESTEX AG, Swiss Textile Testing Institute
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Taiwan Textile Federation (TTF)
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
Stahl Holdings B.V.,
Advanced Search