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Lenzing opens marketing & sales office in Coimbatore

25 Jun '07

4 min read

High quality cellulose fibers:
Lenzing Fibers offers all of its cellulose fiber generations in India: Lenzing Viscose, Lenzing Modal, MicroModal and TENCEL as well as Lenzing FR - a flame-resistant fiber.

Lenzing Modal has already established itself in the Indian market and is used in cotton blends for clothing and home textiles. A blend of MicroModal and silk was specially developed for the Indian market. This material is used in saris and gives fabrics an exclusive softness.

The latest cellulose fiber TENCEL is used in the casual sector and in home textiles for bed linen. TENCEL is mostly used in wovens where its characteristic can be seen best: soft flowing drape, unique wearable comfort and perfect skin-sensoric properties.

The branded fibers from Lenzing are already widely applied in India and are a persuasive force thanks to their excellent quality and good processing. Likewise the high international brand awareness of Lenzing fibers is an important criterion for the decision to buy a garment out of Lenzing fibers.

Lenzing fiber brands are internationally protected by trademark law and they stand for the highest quality. The brand programme is supported by a label service. This is based on a complex certification system for fabrics which makes it possible to trace the entire textile chain and intervene in the event of the abuse of a brand. Test purchases are carried out around the world to inspect the quality of prodcuts of Lenzing fibers and check whether the trademark laws have been violated.

Lenzing Fiber Plant in India as of 2010/11: The Lenzing group is erecting a new viscose fiber production plant in India together with the Indian Modi group. It is planned that the Lenzing factory will commence production after a two-year construction period in 2010/11. Lenzing is erecting the most modern viscose fiber factories in the world in India and will employ the latest fiber technology with high environmental standards.

Lenzing customers currently have to pay high import duties for Lenzing fibers. At the moment the Indian Viscose fiber market is only supplied by one single local producer. This has a detrimental effect on growth in this branch "With Lenzing we expect a substantial improvement in supply in the rapidly growing Indian textile and non-wovens industry with high-quality fibers. Indian industry will considerably benefit from intensified Lenzing presence in India", Weninger comments.

Lenzing Group

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