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Sri Lankan apparel employees share blood in CSR effort

Jun '07
Employees of Sri Lanka's top apparel exporter Brandix donated over 70 gallons of blood to Sri Lanka's Blood Bank on June 14, designated World Blood Donor Day, in recognition of their responsibility to the community.

More than 720 employees, referred to as associates at Brandix, donated blood at six locations over the preceding three days in a massive campaign coordinated by the Brandix Corporate Social Responsibility (CSR) Centre and assisted by personnel from the Blood Bank.

Brandix Group companies Brandix Casualwear, Brandix Intimate Apparel, Brandix Finishing, and the Brandix College of Clothing Technology (Brandix College) and American & Efird Lanka (A&E Lanka) hosted these blood donation programmes for associates. The blood donation programme at the Brandix College in Ratmalana was also open to members of the public.

The blood collected through these efforts was presented to S. Liyanage the Supervising Public Health Inspector at the National Blood Transfusion Service by Rupika Gunawardana, Manager HR & Internal Communications of Brandix Casualwear. Brandix Casualwearin Ja-Ela had the most successful campaign within the group, contributing 15 gallons of blood.

"The response from our associates to this initiative was most encouraging," Anusha Alles, Head of CSR at Brandix said. "They have shown that at Brandix, CSR is not driven from the top, but is part of our corporate culture."

Mr. Liyanage said: "This effort by Brandix will save many lives. Companies like Brandix are an example of how corporate entities can care for the wellbeing of the community."

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