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Bill Clinton, most influential among global warming fighters

Jul '07
With 28 percent Indian respondents voting for both Nelson Mandela and Bill Clinton, they are the most influential people to champion the cause of global warming for Indians. Former United Nations head, Kofi Annan (26%) bagged the third place in India, followed by Oprah Winfrey (20%) and actress and UNICEF ambassador Angelina Jolie (19%).

Arnold Schwarzenegger, David Becham, Bono of music band U2, Leonardo Di Caprio, Richard Branson, and Salma Hayek, are amongst others who Indian respondents think will be influential in championing the cause of global warming.

Former US vice-president and recent environmental celebrity Al Gore topped the 47-country Internet survey conducted by The Nielsen Company and Oxford University. A 'dream ticket' for climate ambassadors would include Al Gore and Kofi Annan, who polled as first or second choices in most countries, together covering 34 of the 47 countries in Nielsen's Internet survey.

While Al Gore and Kofi Annan won the overall global vote, there were some notable differences between regions and countries. Moreover, among global respondents under age 25, actress Angelina Jolie (14%) joined Oprah (15%) and Kofi (16%) as the most influential globally.

“Consumers in India seem to relate to international personalities who have been in the news. Further, many of these are identities they admire and are familiar with. Our survey identified potential spokespeople from actresses to sports stars that would make effective global warming champions,” commented Sarang Panchal, Executive Director, Client Solutions, South Asia, The Nielsen Company.

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