The partnership is the latest initiative in DHL's multi-platform program to serve the unique needs of the fashion, apparel and retail industries. In January 2007, DHL became the Official Express Carrier and Logistics Provider of IMG Fashion's U.S.-based fashion events. The relationship with IMG includes sponsorship of Mercedes-Benz Fashion Weeks in New York, Los Angeles and Miami.
In addition to sharing its delivery and logistics expertise, DHL, together with Cuca Fresca, the award-winning super premium brand of cachaça (sugar cane rum) used in caipirinhas, and Havaianas, the popular Brazilian sandal brand, is co-hosting an invitation-only afterparty for Cia.Marítima.
The party, to be held in The Penthouse of The Raleigh Hotel in Miami Beach, will offer guests an added taste of Brazilian culture, featuring Brazilian music, South American delicacies, DHL Mango Caipirinhas and other Cuca Fresca cocktails.
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