Home / Knowledge / News / Textiles / Sword of Damocles hanging over the virtual world

Sword of Damocles hanging over the virtual world

Aug '07
The customer is part of the production process and even rounds off matters by actually designing his new leisure shoes: it is the final stage in a long value-adding process in which the consumer participates in the design process. This scene involving the much vaunted “prosumer” is not crystal-ball gazing.

In the virtual world, as in Second Life, this interaction between consumers and producers is already routine. This new form of interaction changes product marketing and development in the physical world.

On the one hand this enables the consumer's creativity to be incorporated into the development of the product range, and on the other, those responsible for marketing try to spot new trends in the physical world at an early stage by observing the behaviour of the so-called “residents”, or “netizens”, of the virtual world.

Trendy behaviour and creativity are the hallmarks of the virtual world. The very first time that prospective residents enter the virtual world they are free to decide on the appearance of their avatar – their virtual identity. But the virtual world is not limited to seeing and being seen.

Residents are far more interested in sharing experiences and interacting within a social network. The animated design also imbues the interaction in the virtual world with an emotional and group dynamic component for the individual behind the avatar.

Many companies – not just from the IT-related sectors –utilise this emotional component of the virtual world for their business model. The fact that emotionally based information is a great deal easier to remember helps in the transfer of knowledge via distance learning just as it does with new product launches that can be experienced in the virtual world before the actual marketing commences.

Many of the interactively developed products from the virtual world can even be delivered to the person behind the avatar as physical objects if desired. The virtual world thus turns some of the wildest dreams of marketing specialists into reality.

Click here to view more:

Deutsche Bank Research

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 22nd Jan 2021

Bangladesh apparel exports decline 2.99% in H1 FY21

Readymade garment exports from Bangladesh declined by 2.99 per cent...

Pic: PRNewsfoto/Goat Group

E-commerce | On 22nd Jan 2021

Groupe Artemis makes strategic investment in Goat Group

Goat Group, the global platform for the greatest products from the...

Pic: Citi Trends

Retail | On 21st Jan 2021

Citi Trends to open 100 new stores by fiscal 2023-end

Citi Trends, Inc, a US-based value-priced retailer of fashion...

Interviews View All

Cyril Pereira, Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Varinder Singh Jawanda, Trendy Bharat

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Nishank Patel, Shri Dinesh Mills Limited

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Erwin Devloo,

Erwin Devloo

Picanol develops, produces and markets high-tech weaving machines, based...

Harssh Chheda,

Harssh Chheda

Mumbai-based Corporate Collars provides bespoke tailoring services for...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Igor Chapurin, Chapurin

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

January 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search