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Your go-to source for news, anytime, anywhere! Insightful industry information from the textile, apparel & fashion world with our news app
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UFI Marketing Committee Develops 2008 Agenda
29 Sep '07
1 min read
UFI's Marketing Committee Chair, Katharina Hamma (Munich) opened the Marketing Committee's meeting by thanking host Feria Valencia for their generous hospitality. The committee's members also welcomed new member Athanasios Raptis (Thessaloniki) to the group.
At the top of the agenda was the preparations for the next UFI Marketing Focus Meeting. The Committee has identified the theme, “ How to Attract Companies that never or no longer Exhibit?“ Now that's a topic which should interest everyone! The programme will examine why so many SMEs shy away from the exhibition media and look for solutions to bring them on board.
They'll also be looking at new ways to encourage certain audiences to reconsider their approach to trade fairs. At the top of the list in this area are advertising agencies and the digital generation.
It's a priority that we all know “what, why and how” to efficiently compete with other marketing tools.
Remember, UFI Focus members are only open to UFI members! The Marketing Committee will next meet in Brno, CZ on January 10.
At the top of the agenda was the preparations for the next UFI Marketing Focus Meeting. The Committee has identified the theme, “ How to Attract Companies that never or no longer Exhibit?“ Now that's a topic which should interest everyone! The programme will examine why so many SMEs shy away from the exhibition media and look for solutions to bring them on board.
They'll also be looking at new ways to encourage certain audiences to reconsider their approach to trade fairs. At the top of the list in this area are advertising agencies and the digital generation.
It's a priority that we all know “what, why and how” to efficiently compete with other marketing tools.
Remember, UFI Focus members are only open to UFI members! The Marketing Committee will next meet in Brno, CZ on January 10.
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